IS team shortlisted in the Eurobest Young Creatives competition!
The Polish edition of Eurobest Young Creatives, organized by Klub Twórców Reklamy (an advertising artists' society in Poland), was resolved on Monday, September 26. Piotrek Chrobot and Michał Pawłowski from our agency, whose work was rated very highly, reached the finals of the competition!
Each participating team had 48 hours to prepare the final presentation – a project of an integrated advertising campaign. Having succeeded in passing the elimination round, where the jury recognised the work of Chrobot and Pawłowski as the best, the Interactive Solutions team together with three other teams qualified for the finals.
The final task was to develop an advertising campaign to promote the Powszechny theatre in Warsaw. The winning work was a creative design based on an insight that people tend to boast about going to the theatre more often than they actually do. It was the project of an advertising campaign entitled “If you consider yourself the type of person who goes to the Powszechny theatre, do it like a pro”. The campaign includes a set of tools to effectively deceive yourself and other people into thinking that you are a frequent visitor to Powszechny. Among them is a press advertisement with a cut-off theatre ticket, a mobile phone and Facebook application to prepare a photo of you sitting at the theatre and a special leaflet providing information about the performance and imagined conversations that allegedly took place in the foyer.
Added: 27.09.2011
We have changed our address!
We have changed our address! We are now located in Poznań at ul. Mazowiecka 38.
In the last year we have almost doubled the number of our employees and our office turned out to be too small for such rapid development. Our new Poznań office is still located at ul. Mazowiecka but the house no. is now 38.
Added: 02.08.2011
Red Bull X-Fighters
We have launched a competition with a dedicated website www.redbullgrajobilet.pl to accompany the Red Bull X-Fighters event.
After logging in to the website and entering the code found on a promotional Red Bull four-pack, you can play our specially prepared arcade game. The best results are rewarded with tickets to events sponsored by Red Bull.
Added: 29.07.2011
